I write about life—and the lessons hiding in wild, uncomfortable, beautifully weird experiences.

I entertained 80,000 screaming fans every Sunday—for 12 years—without saying a single word. Built The Fur Bus. Owned a dive bar. Led backpackers through Thailand.

Can’t spell. Wrote a book anyway.

Zoology degree. MBA. Psychic certification. Never employed.

I once walked in the woods with three chimpanzees. They attacked. I lived. One still has my pants.

Coach. Speaker. DJ. Personal Branding Strategist.

From Atlanta to West Africa, I followed the chaos—and turned it into a story.

Now?

I help people build brands with soul, shock, and teeth.

Personal brands, business brands, creator brands.

Every week, I share one quick story from the fringes—where identity, adventure, and branding collide. How we can write our story, tell our story, change our story, find our story.

It’s in the Outskirts of the Ordinary.

Short stories with bold ideas, branding secrets, and tricks to a life you love.

Let’s make you impossible to ignore.

—Trey

PS. If you want to support me and my coffee addiction, please subscribe for only $5 monthly. If I land 700 million subscribers, I will be able to afford one of those robot vacuum cleaners.