I sat in a room with oh, I’d say, around 50 people on Thursday and Friday last week. The ceiling lights were annoying but the coffee was good. God, I love coffee. I almost tried A Zyn last week but chickened out because the last time I tried dipping tobacco I almost died.
Anyway…
My day job is helping people build personal brands. Fascinating if you ask me. Thus, I was in Nashvegas working with clients who are building personal brands. Only a few of us got headaches due to the wonky ceiling lights.
Over the past couple of years, I have worked with hundreds of people crafting their personal brands. Entrepreneurs, Coaches, Authors, Speakers, Healers, Psychics, Vegans, Hippies, Chiropractors, Wealth Managers, Stockbrokers, Yoga Instructors, Dentists, Bloggers, Musicians, and everyone in between. I am not sure if I should technically capitalize those words but I did.
Do you think The Rock has slightly profited off his personal brand? Well, he is a terrible actor so it’s not his acting skills. That Neanderthal has 396 million followers on Instagram. Do you realize how many MyPillows you could sell if you had 296 million followers on Instagram?
Oh, also do you think he knows anything about Tequilla? No. He is from Hawaii. However, his tequila brand Teramana, which only launched in 2020, is currently worth 3.5 billion dollars.
Now he owns and sells workout shoes, energy drinks, ice cream, and even a generic football league.
Not bad for a fake wrestler.
What does this have to do with you? Glad you asked.
It is my job to help these folks create their thought leadership and uncover the principles and processes that helped them become successful.
Know what I hear over and over and over and over?
Have a clear vision
Create a system and be disciplined
Have a service mindset
Enroll the help of others
Consistency over everything
Oh, and most importantly, do not get distracted.
The vain of my existence. I can’t focus for shi…
Know what else I have noticed? Nobody knows what they are doing.
Famous people, nonfamous people, experts, nonexperts. Behind closed doors, we all are panicking.
One thing I hear all the time is….I don’t know how to (start, run, create) a business.
Well, guess what fella? Every person in the history of the world who started a business had no idea how to start a business before they started a business.
The point is, that nothing is ever perfect. It never will be. Never.
Not my relationship with my girlfriend, not this blog, not my coaching ability at work, not my diet, not my workout routine, not my sleep habits, not my mindset, not the stupid lights at the event in Nashville.
So, what do we do?
Cry.
Wait, I have a better idea.
Turn the C into a T.
Try.
Ah hell, just try. Just try and if it doesn't work then we eat some ice cream, cry a little, beat ourselves up on the inside, sulk, pout, and then try again.
This week I am going to try and figure out how Substack works, how Notion works, and how to get my dumb ass to the gym every morning.
What are you going to try?
Trey
I'm going to try using a fictional literary device in the first draft of a non-fiction book I'm working on and see if it makes it better or worse. BTW, this non-fiction project is SO MUCH CLEARER because of that brand building event you're describing. Much thanks to you all for everything you do!