What would my life look like if it all worked out?
I wrote that question in my journal this week. Then I wrote three pages of answers. God, can you imagine what I wrote? Bananas were involved.
Anyway…
I spent two days this past week staring into my computer helping a blond girl build out her personal brand. She is a wizard and has a shit ton of Instagram followers. Oddly, we shared some similarities.
She is an only child. I am an only child. She is a writer. I am a writer. She has been writing in journals since she was a kid. I have been writing in journals since I was a kid.
She went to an Ivy League school and then got an MBA. I went to a school and then became a mascot.
She is a content creator and a genius at getting people to be interested in things. I like interesting things.
“What is your favorite word?” I asked her as we began on the first day. It is one of my favorite questions to ask people. Usually, nobody has an answer then I launch into a fun story about my favorite….
“Kismet!” She replied quickly.
What? Is this really happening? Does this broad really have a favorite word? I googled kismet because I have no idea what kismet means.
Destiny; fate.
Damn. That is a good word. She beat me at my own game.
For as long as I can remember, and that is around four days ago, I have always been interested in interesting things. That is an odd sentence.
I am interested in interesting people, interesting places, and interesting stories. I am interested in creating interesting things, wearing interesting shoes, and staying in interesting hotels.
A few things I learned from her this week about being interesting…
When you write social posts, blogs, or emails make sure you write to make the reader feel smart.
Never use the word authentic because it has been bastardized.
Ask lots of questions to build rapport, perspective, and connection with your audience.
She was a journalist all over the country and the editor of some fancy magazines. I asked her what she learned from all of those experiences. Mainly, she said, you have to care about the audience.
Interesting.
Trey